1. To enter the contest go online to and complete and submit the online entry form and answer the mathematical skill-testing question. Limit one (1) e-mail entry per e-mail address per day.

    No Purchase Necessary. The Contest runs from 12:01am on September 14th, 2012 to 11:59 pm on November 1st, 2012 (the “Contest Period”). All entries must be received by 11:59 pm on November 1st, 2012. The odds of winning a prize depend on the number of entries received during the Contest Period.

  2. Prizes

    There will be twenty five (25) prizes awarded during the Contest Period, each prize consisting of:

    Red Kitchen Aid Mixer, Retail Value $499 (the “prize”)

    Prize winners will be drawn from all entries received during the Contest Period.

    In order to win, selected entrant must have correctly answered the mathematical skill-testing question in the online entry form. Selected entrants will be notified by phone and will be required to visit a nearby Foodland store to sign and return a confirmation of eligibility and a liability/publicity release form prepared by Sobeys (“Contest Documents”) within 10 business days. If a selected entrant cannot be contacted by telephone or fails to return the Contest Documents within the specified time, he/she will forfeit their Prize and an alternate winner will be selected. The Prize will be awarded to the winner at the store where they sign the Contest Documents.

  3. The Contest is open to all residents of the Province of Ontario, 18 years of age or older, except employees (and their household members) of Sobeys Capital Incorporated (“Sobeys”) and its franchisees, their suppliers, their advertising agencies or any other person engaged in the development or implementation of this Contest.

  4. All Contest materials including all entries become the property of Sobeys and none will be returned. No correspondence will be entered into with any person with respect to the Contest, except selected entrants. Personal information provided by contestants on the entry forms will only be used by Sobeys in connection with this Contest.

  5. Sobeys is not responsible for any problems or technical malfunctions of any telephone network or lines, computer online systems or servers, computer software problems or traffic congestion on the internet or any website and assumes no liability for damage to entrant’s or any person’s computer resulting from participating in the Contest. In the event of a dispute as to the identity of a winner based on an e-mail address, the winning entry will be deemed to be made by the authorized account holder of the e-mail address at time of entry. The words “authorized account holder” are defined as the natural person who is assigned an e-mail address by an internet service provider or other organization responsible for assigning e-mail addresses for the domain associated with the e-mail address in question. If for any reason this Contest is not capable of being completed as planned, for reasons including but not limited to, computer virus, bugs, tampering, technical failures or other causes beyond the control of Sobeys, Sobeys reserves the right to cancel, suspend or modify the Contest.

  6. In the event of any dispute or controversy regarding any matter related to the Contest whether occurring during or following the Contest, the decision of Sobeys shall be final and without appeal, including without limitation with respect to the validity of an entry or the awarding of any Prize.

  7. Any Contest material submitted by an entrant which is incomplete or irregular in any way or which is fraudulent or which does not comply in any way with these Official Contest Rules will be disqualified. Sobeys takes no responsibility and assumes no liability: (i) for any entry form submitted that is disqualified, lost, destroyed, misdirected or delayed; or (ii) for errors and omissions, or (iii) for the loss, theft or misuse of any Prize.

  8. All Prizes must be accepted as awarded. Sobeys reserves the right to substitute prizes of the same or greater retail value for the Prizes listed above.

  9. By accepting a Prize, the winner consents to the use of his/her name, municipality of residence, and/or photograph, without compensation, in any form of advertising or promotion undertaken by Sobeys including in any promotional materials, advertising and/or TV commercials/promotions.

  10. No Prize will be awarded unless the winner acknowledges having read the Official Contest Rules and agrees to abide by them in writing. By accepting a Prize the winner will be deemed to have read and agreed to abide by the Official Contest Rules.

  11. These Official Contest Rules govern all aspects of this Contest and are binding upon all participants and are subject to all applicable Federal, Provincial and Municipal laws.

  12. All Prize winners will be required to sign Contest Documents acknowledging, amongst other things, that they have accepted their Prize.

  13. The Contest described in these Official Contest Rules will be conducted in participating Foodland stores in Ontario, presently 146 in number.

  14. The term “Sobeys Capital Incorporated” or “Sobeys” shall include: its franchisees, directors, officers, employees and authorized agents of Sobeys Capital Incorporated and its subsidiaries.